BRANDING
CRITICAL LINK
Jessica Hische is a typographer who creates custom letterings for established brands, classic books, postage stamps, and so much more. She is known for her use of bold sans serif, serif and her iconic “swirly” fonts. She also experiments with her text layout and colour palette, giving every design she does a sense of uniqueness.
TYPOGRAPHY
Bottom- Playful however give off a childish manner. I will not be using these.
Top- Elegant but also playful. I will experiment with both.
INITIAL LOGOS
My first set of logo designs are inspired by Jessica Hishce. Firstly I wanted to try out some "swirly" serif fonts to see what works best with my chosen name and style. I also want to incorporate her use of a bright and bold colour palette in these designs.
Colour Palette:
This palette may change whilst figuring out my logo but to start off I wanted to use pastel colours that to me symbolise a coral reef, this matches the company name and the people who know what Atoll is can make the connection.
I may also change the colours regarding to what "collection" the logo is being used for.
Photoshop Developments:
NAME DEVELOPMENTS
Experimenting with tracking.
LOGO DESIGNS
Since changing the name and style, I wanted to recreate my colour palette and change it to be more suitable for my new theme.
After looking through my images I noticed there were reoccurring colours such as dark and light greens, I then selected 3 other colours that reflected the fur of most of the animals photographed.
ABBREVIATIONS
DEVELOPED LOGOS
LOGO DESIGNS
Referencing my illustrations, I wanted to create my logo in a similar way using geometric shapes to construct the letters.
Chosen Design
COLOUR VARIATIONS
I want my logo to be green so I am experimenting with the different shades from my colour palette.
FINAL LOGO
