Branding

CRITICAL LINK

Jessica Hische is a typographer who creates custom letterings for established brands, classic books, postage stamps, and so much more. She is known for her use of bold sans serif, serif and her iconic “swirly” fonts. She also experiments with her text layout and colour palette, giving every design she does a sense of uniqueness.

TYPOGRAPHY

Bottom- Playful however give off a childish manner. I will not be using these.

Top- Elegant but also playful. I will experiment with both.

INITIAL LOGOS

My first set of logo designs are inspired by Jessica Hishce. Firstly I wanted to try out some "swirly" serif fonts to see what works best with my chosen name and style. I also want to incorporate her use of a bright and bold colour palette in these designs.

Colour Palette:

This palette may change whilst figuring out my logo but to start off I wanted to use pastel colours that to me symbolise a coral reef, this matches the company name and the people who know what Atoll is can make the connection.

I may also change the colours regarding to what "collection" the logo is being used for.