After consideration, my aim for this project is to create a visual identity for Noland Pens focusing on objects from a particular movie franchise, these will be Hermione Grangers Time Turner and wand as well as the Golden Snitch to represent the whole of the Harry Potter franchise. Firstly, I am going to create sophisticated and eye catching branding to establish the luxury

Noland Pens brand focusing on the colours gold and silver and experimenting with abstract sans serif fonts and traditional serif fonts mixing them with illustrations.

I will then create packaging designs for these pens after taking images of my chosen objects from films, and turning them into illustrations and striking designs. Lastly, I will create posters to establish and promote Noland Pens with a geometric style that is different from traditional marketing.